The reason for keeping Pak-India teams in one group in ICC events came to light
The reason for keeping Pakistan and India cricket teams in the same group in ICC events has come to light.
The two teams have not played in a bilateral series since 2013 and only compete in ICC events.
Last year a match was played between Pakistan and India in the T20 World Cup in the United Arab Emirates, and again this year Pakistan and India are in the same group in the ICC T20 World Cup.
This year's ICC T20 World Cup will be played in Australia in which the match between Pakistan and India will be played on Sunday, October 23 in Melbourne.
The ICC has made it clear that it is impossible to hold a bilateral series due to the deterioration of political relations between the two countries, so both countries are placed in the same group in ICC events.
The ICC says that the Pak-India match is undoubtedly a high voltage match which is a big source of revenue.
This year's ICC T20 World Cup will be played in Australia in which the match between Pakistan and India will be played on Sunday, October 23 in Melbourne.
The ICC has made it clear that it is impossible to hold a bilateral series due to the deterioration of political relations between the two countries, so both countries are placed in the same group in ICC events.
The ICC says that the Pak-India match is undoubtedly a high voltage match which is a big source of revenue.
Pak-India Takra increases the extraordinary viewership of TV, the advertisements are more than that, for the people of both the countries this match is no less than a war.
The ICC is also well aware of the importance of this confrontation and that is why in ICC events, Pakistan and India are grouped together and then other groups are formed.
Pak-India Takra plays an important role in increasing the TRP of channels. Last year, Pak-India Takra set a record in the T20 World Cup.
Viewership of the match reached 167 million which is a record, while ten thousand hours of live coverage is in addition.
The match was shown on television and digital media in 200 countries of the world, with a historic T coverage of 15.9 billion minutes in India alone.
The full 112 billion minutes of TV coverage of this ICC event has come to light.
The ICC says that every World Cup match between Pakistan and India sets new revenue records, these matches are no less than a golden egg-laying hen.
The ICC says that the absence of a bilateral series between Pakistan and India is to the detriment of both the ICC and the two countries, so the ICC uses this method to offset its losses.
The ICC says that under no circumstances will we allow our extraordinary revenues to be wasted, which is why the two countries are grouped together to increase their sources of income.